The beauty industry has always been a very competitive and fast changing industry. With the amount of social media we have access to now, it makes it so easy for companies to market their products. Companies can use social media sites like Instagram, Pinterest, Facebook, and many more to advertise their products.
Beauty Product Branding Made Easy
Beauty companies are now marketing their products easier than ever. With social media being so relevant, it is especially easy for beauty companies to utilize that and all the features social media brings with it. There are a couple of marketing trends that these companies are using to give themselves a competitive edge.
Influencer Marketing
Shopping for beauty products is no longer the same as it used to be. This means that the old advertisements that used to work, don’t work as well as they used to.
To supplement that, brands are working together with influencers to better interact with their customers. Consumers who use social media, look up to influencers and value their opinion. Influencers gain these loyal followers based on their brand and content that they post. When influencers use and review products, it motivates their viewers to go out and buy that product.
Digital Experience
With today’s technology, it’s no longer just about the product itself, but the experience as a whole. With social media growing and changing so quickly, it is effecting how consumers are buying products. Social media provides a place for people to talk about products that they like and don’t like.
Consumers on social media are coming together to discuss brands that worth buying. This creates a focus and loyalty for certain brands. Whether consumers are on Youtube, Facebook, Instagram, or Twitter, the beauty community is taking over. According to a survey done by Facebook in 2019, 80% use Instagram to decide whether to buy a product or service and 87% of users said that they took action after seeing product information on Instagram.
Conclusion
A major goal in marketing is to spot certain trends in the market and utilize them to help the company. To do this, one must fully understand the market itself and the consumers. You can do this by listening to the digital community and see what they have to say about your products. Once you understand what they want and you know how to properly achieve that, you can successfully brand your company.
Maria Buhler 